A Social Media Strategy for Church Growth
Jeremy Edsall of Virginia Beach, Virginia recently sent me a message:
Interested in knowing if you have any strategies for using social media for church growth. We have a new pastor… He’s incorporated prayer request “tweets” as part of Sunday morning worship but you and I know there are some awesome opportunities for reaching people in a positive ways around the globe with social networking.
Great question Jeremy! Glad to see you, your pastor and your church looking to reach out to people through social media.
An important principle of social media is: people connect with people, not organizations.
A church is not going to reach nearly as many people as the people who make up that church can.
My approach would be to gather together 5-10 people who are a part of the church and active in social media and create a Virtual Street Team. Ask them, “What could the church do in social media that you personally would interact with and share?”
If many of the people on your virtual street team are on Twitter and would retweet video of the Sunday message then tweet that. If they’d retweet a link to a daily devotional, then tweet that. If they don’t even use Twitter or wouldn’t retweet church content, then it’s probably not worth the pastor’s time (or whoever is tweeting for the church) to tweet.
There’s no one strategy that fits all churches, and there’s no site that every church has to use.
Be where your people are.
Share what your people will share.
What do you think of this strategy? What advice would you give Jeremy?