Online Gift #5: Relevance & Perspective (re: Newtown, CT)

newtown connecticut school shootingI had another blog post planned continuing our series: Free Online Gifts Every Communicator Can Give, but in light of the tragic mass shooting in Newtown, CT today, it didn’t seem particularly meaningful.  And that gives us the opportunity to talk about another gift we as communicators can give those we communicate with – relevance and perspective.

When tragedy strikes, consider whether it makes sense to move forward with pre-tragedy plans or whether it would be better to put those plans on hold.

Do our pre-tragedy plans seem trivial or even inappropriate now?  We can put them on hold.

Are the people we’re communicating with in need of compassion, understanding and perspective?  We can share how we about the circumstances. And we can share God’s perspective on tragedy, by sharing the truth of His Word such as:

I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world. – John 16:33

Is there some action we can rally people to take?  At the very least we can pray and ask others to pray.  In some circumstances we may sense God calling us to rally financial support or even go and serve those in need.

It’s also worth noting that should a crisis hit your organization directly, you’ll be far better able to respond if you have a crisis communications plan in place.


  1. Have you made any changes to your communications plans because of the events in Newtown, CT?
  2. Can you share another time when you decided to deviate from your communications plan because of a crisis?
  3. What other advice do you have for communicators?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

7 Responses to “Online Gift #5: Relevance & Perspective (re: Newtown, CT)”

  1. I would like to post my condolences to all the people involved .
    I add my and my families agreement to everybody's prayers, numbers do count the bible says.
    These sort of happenings are a function of the following statement
    There always signs that lead up to these things happening, but as the individuals get more and more perverted in their minds and souls, nothing is done about it BECAUSE WE DO NOTHING ABOUT IT BECAUSE WE DO NOT WANT TO GET INVOLVED.
    Paul, I thank you and bless you and for the opportunity you give me, that even though I cannot yet afford your full services, I still have the opportunity to offer 'bible solutions' to help the situation.
    If anybody wants to know what they are, I am sure Paul would you give the site details.
    We need to offer all these hurting people 'solutions' an be galvanized by their pain in to be doing something.
    Bless you for making it possible for me to offer practical 'to do' bible solutions, because they are sorely needed.
    Blessing to you all

  2. Did you not receive the post I placed yesterday? I do not see it anywhere.

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