Kurt Steinbrueck recently published an interesting post on Christian SEO Guys titled A Welcome Rest – Now Let’s Think and Plan. To sum it up, after a crazy month in October where Google shook up its search rankings with some major updates to its algorithm, things were mostly quiet in November.
So, with search rankings relatively stable and no major algarithm changes to figure out, does that mean we can take a break from our search engine optimization work?
Not according to Kurt.
When search engine algorythms are stable, that gives us the opportunity to be proactive rather than reactive. He recommends three ways to do that:
- Make sure you’re following the rules.
- Get more links.
- Add citations.
More details are in the post – A Welcome Rest – Now Let’s Think and Plan.
Is your SEO strategy more proactive or reactive?