Often when I tell church leaders and communicators that their church ought to be using social media, they tell me they’re reluctant to do so because they’re concerned that people who don’t use social media will get left out.
Since when have churches only done things that get 100% participation?
Like many churches, my church used to have a softball team. Did 100% of the congregation participate? Of course not. But those whose who did enjoyed it. They had fun, they developed friendships with the other players, it got them out in the community, and they made connections with people outside the church.
The same is true of social media (and virtually every other church ministry). Is 100% of your church going to participate? Of course not. But those who do will have fun, develop friendships with others in the church, make connections with people outside the church and maybe even share some of your church’s content & discussion with their friends.
Instead of being concerned that the people in your church who don’t use social media will get left out if your church uses social media, be concerned that the people in your church who do use social media will be left out if your church doesn’t.
If you’re a pastor or church leader is it time for you to step up to the plate with social media?