Google Extends Its Lead

Google’s share of the U.S. search market grew slightly in September (vs August) from 66.4% to 66.7% according to comscore‘s most recent report.  Their gains appear to have come at Yahoo’s expense, which lost 0.6%.  Ask also gained 0.3%.

These gains continue to extent Google’s lead over Bing/Yahoo (Bing supplies the search results for Yahoo’s organic search).  At one point, Bing/Yahoo had over 30% of the market share, but now they have dropped down to only 28.7%.

What do you think?

  • Can anyone unseat Google as the biggest search engine in the U.S.?

Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

2 Responses to “Google Extends Its Lead”

  1. I tend to think once your name becomes a verb in people's minds ("google" it), it's hard for others to compete. But it can happen. It just may be awhile.

    • That's interesting. Yahoo was the dominant search provider for a long time before Google came along, yet I don't recall anyone every talking about "Yahooing" something. It certainly helps your brand if people turn it into a verb or use it synonymously with the product (e.g. "hand me a Kleenex").