Google’s share of the U.S. search market grew slightly in September (vs August) from 66.4% to 66.7% according to comscore‘s most recent report. Their gains appear to have come at Yahoo’s expense, which lost 0.6%. Ask also gained 0.3%.
These gains continue to extent Google’s lead over Bing/Yahoo (Bing supplies the search results for Yahoo’s organic search). At one point, Bing/Yahoo had over 30% of the market share, but now they have dropped down to only 28.7%.
What do you think?
- Can anyone unseat Google as the biggest search engine in the U.S.?
2 Comments
I tend to think once your name becomes a verb in people's minds ("google" it), it's hard for others to compete. But it can happen. It just may be awhile.
That's interesting. Yahoo was the dominant search provider for a long time before Google came along, yet I don't recall anyone every talking about "Yahooing" something. It certainly helps your brand if people turn it into a verb or use it synonymously with the product (e.g. "hand me a Kleenex").