search marketing

Google Extends Its Lead

comscore-september-line
Written by Kurt Steinbrueck

Google’s share of the U.S. search market grew slightly in September (vs August) from 66.4% to 66.7% according to comscore‘s most recent report.  Their gains appear to have come at Yahoo’s expense, which lost 0.6%.  Ask also gained 0.3%.

These gains continue to extent Google’s lead over Bing/Yahoo (Bing supplies the search results for Yahoo’s organic search).  At one point, Bing/Yahoo had over 30% of the market share, but now they have dropped down to only 28.7%.

What do you think?

  • Can anyone unseat Google as the biggest search engine in the U.S.?

About the author

Kurt Steinbrueck

Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

2 Comments

    • That's interesting. Yahoo was the dominant search provider for a long time before Google came along, yet I don't recall anyone every talking about "Yahooing" something. It certainly helps your brand if people turn it into a verb or use it synonymously with the product (e.g. "hand me a Kleenex").

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