SEO (Search Engine Optimization) is an effective marketing strategy for businesses and ministries alike. But there are still many organizations which do not do SEO. Why? These are the top four excuses I’ve heard…and how you can get past the excuses and start moving forward.
1. I don’t have time.
We’re all tapped out. Most of us are struggling just to get our current list of tasks done or, if you’re like me, your list seems to grow each day, not get shorter. So, you just don’t have hours and hours to put towards optimizing your website. But…
No more excuses!
Do you have five or ten minutes a day, or perhaps 30 minutes in a week? SEO does take time, but nobody said you have to do it all at once. If you can carve out just a few minutes each day or 30 minutes a week, you’d be amazed what you can get done in a month…in a year. Even that little bit each day adds up and can make a huge difference in your search rankings and website traffic. If you can’t find even 10 minutes a day, there are services out there which can do the work for you and require virtually none of your time.
2. I don’t have money.
Money is tight these days, there’s no getting around it. Everyone is feeling it and churches, especially have gotten hit hard the past several years. Hiring someone to do your SEO does cost money and, if you do the SEO yourself, there are tools that cost money. But…
No more excuses!
One of the great things about SEO is that you can do it for free. You may not be able to get quite as good results as a paid professional or get the results quite as quickly, but you can do it. If you have a little money, there are some tools that will help things to go more quickly and easily, but if you don’t even have a little, then you can still do SEO without paying a dime.
Also, SEO, like all marketing, is an investment. If you do have a few pennies laying around, but don’t want to do the SEO yourself, hiring a SEO should eventually lead to more income (even for churches). Maybe the problem isn’t that you don’t have any money, but rather that you don’t think you can afford a lot of extra expenses. So, keep in mind that SEO should bring in money as well as helping you to achieve your goals. So, by not doing SEO, instead of saving money, it may actually be costing you (in a sense) and preventing you from reaching your goals.
3. I don’t know how to do SEO.
SEO can be intimidating and not a lot of people know how to do it. Maybe you know a bit about the Internet, but haven’t ever gotten around to learning about SEO. Maybe you just don’t want to learn about SEO. Or, perhaps, all this web stuff confuses you and just don’t think you can understand SEO, even if someone tried to teach you. But…
No more excuses!
If you just haven’t gotten around to it, there are plenty of resources online (both free and paid) which are available to teach you about SEO. You can find a lot of good information online. Just do a search for SEO information. I’ve also written quite a bit about how to do SEO on the Christian SEO Guys blog and the Church Marketing Online blog which can definitely get you started. If you don’t really want to do it or if you don’t think you can do it, again, there are services out there which can do the SEO for you.
4. I don’t think I really need SEO.
In the end, I think this what all the excuses boil down to. You’re just not convinced that you really need SEO or, at least, you don’t think it’s as important to do as all the other things you spend your time and money on. Let’s face it, you may be able to get by without SEO. But…
No more excuses!
If you are struggling to get people to your website or to your location, then I think you have a very strong argument for your need for SEO. You just need to make it a priority. If you are “doing just fine” without SEO, I’d ask, “Are you satisfied with ‘doing just fine’?” Why not excel!? So much about marketing is not about where things are tough, but where things could be better, even if they are current alright. You may be making profit in your business, but you could be expanding. You may be getting visitors to your church, but you could be getting twice as many visitors. You may be helping people in your ministry, but you could be helping even more people.
If you have any questions about SEO, please let me know. You can ask them below in the comments or give us a call 727-723-2454 and ask for Kurt. If you know you want to take the next step, but aren’t sure you want to do it yourself or you just want some information, please fill out our free, no obligation consultation request form and we’d be happy to discuss your options.
You have a big vision for your organization. Things like SEO and other forms of marketing may just be the difference between achieving that big vision or “just getting along”. We all have excuses for not doing SEO. The question is whether you are willing to put those excuses down and start taking those next steps towards achieving your mission online.
Image from: Excuses pics on Sodahead
So, what are your excuses?
- If you are not doing SEO, why not? Let us know.
- If you’d like information about SEO, let me know what you’d like information about.