A recent survey from WebMarketing123 found that SEO is the most effective marketing strategy for generating leads. The companies surveyed consider SEO to be 2 – 3 times more effective at generating leads than either pay-per-click (like Adwords) or social media.
Even with the growing popularity of social marketing, the survey indicates that SEO is considered more effective than even just one year ago, with SEO increasing nearly 20% year over year for B2C businesses. So, even with all the talk about social marketing, SEO is on the rise.
SearchEngineLand.com did a good analysis of the survey, which you can read at:
What do you think?
- What have you found to be the most effective marketing strategy?
- What marketing strategies are you using?