The Impact of Images Online [Infograpic]

all about the imagesImages are an extremely important part of web design and content. I’ve been saying that for years in posts like this and this. Now MDG Advertising has done some research that shows just how impactful images are and put their findings in… you guessed it, an image.  The highlights include:

  • Pinterest is now the 3rd most popular social network.
  • Articles containing relevant images have 94% more total views than articles without images.
  • Consumers value the quality of a product’s image more important than any other type of info.
  • Facebook posts with images have higher user engagement than any other type of post.

Have a look…

impact of images

What are you doing on your website, blog, social media, and other communications to tap into the power of images?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

3 Responses to “The Impact of Images Online [Infograpic]”

  1. Great infographic. Good quality mobile and tablet cameras have so much to do with the Pinterest growth….it fits like a glove. Churches now just need to learn how to actually leverage the interest.

    • PaulSteinbrueck Sep 3, 2012 at 1:28 pm

      I agree Bryan. Got any specific suggestions on how Churches can leverage the power of images?

  2. First thing, above all others (imo, at least ;) – ease up on the "literal" mindset when you need to use an image. I'm referring to the in-your-face meaning of what's on display. Search for photos – or put some effort into creating a graphic with several (and not just a montage) – that emphasize the "message" of the cross, rather than use the standby shot of the cross on the hill. It may take some brainstorming to come up with the right concepts and visuals that portray them, but in the long run, it's worth it. Speaking from church staff experience, here…

    Also, with regards to Pinterest…encourage it's use with the teen crowd. It is a part of life for them. Don't put such harsh restrictions on "official photos from the church", that the real ones…those showing the experiences and spontaneous events…become tossed aside. Those are what reach the teens. Not stock photography.

    Use them on the next Senior Camp or event for the youth, and tie it to Pinterest/Flickr/etc.. Have the feed pulled into the site, so real-time updates can be seen.

    Just a couple of ideas.