As a Christian, I get that “It’s not about me” personally. But as a communications person, sometimes I forget that it’s not about my organization either.
If you’ve been following Christ even for a little while, you know that individually life is not about us. We are called to put God and others ahead of our own personal desires. But when it comes to communicating on behalf of our church, school, ministry or business, we often communicate in ways that purely promote the interests of our organization. This is especially true of churches.
You may be thinking, “What’s wrong with that?”
After all, church is not about us. It’s about proclaiming the gospel, discipling believers, being the hands and feet of Jesus in this world. But no matter how amazing and god-honoring your church is, remember that people are not called to serve the church, the church is called to serve people.
So, when you communicate…
Don’t just talk, listen.
Don’t just tell, ask.
Don’t just make pleas for people meet your needs. invite people to join you in a cause greater than themselves.
Instead of “We need volunteers for the work day,” try “Join us in helping to fix up our campus so it’s inviting to visitors.” Instead of “Please give so we can meet our fundraising goal,” try “Our mission is to provide an affordable Christian educations to as many children as possible. Your generous donation will help do that.” Instead of “Thus sayeth the Lord…” try “What did God impress on you when reading the bible this week?”
Is your communication more about promoting your own interests or serving the people you’re communicating with?
What if any changes do you want to make in the way you communicate?