Get $10,000 of Free Advertising for Your Church from Google

google for nonprofitsWarren Bird wrote an excellent article published on Leadership Network’s site about how Westside Family Church, Lenexa, KS has been using free Google advertising to connect people with their online church. Regardless of what you think about virtual churches, the article is very insightful from a marketing and communication standpoint.

Chances are, however, that your church doesn’t have a virtual campus. So, could this work for regular “brick and mortar” churches?

Absolutely!

To gain more insight on this I got in touch with Jason Morris who is the online campus pastor for Westside Family Church, Lenexa, KS and the person leading their Google AdWords campaign. I asked him some questions to help clarify some things for “brick and mortar” churches that may want to use free Google advertising to reach people in their communities.

Paul Steinbrueck: First of all, way to go with all you’re doing to impact people and build the Kingdom of God through Westside’s online campus. I’m a big proponent of churches using AdWords and Facebook Ad to reach people, and this is the first I had heard about Google’s non-profit program.

Paul: How much AdWords credit did Google give you?

Jason Morris: Google grants us up to $329 per day budget of free AdWord advertising. The limitations are that you can only use Google display text ads (not pictures and no display partners) with a maximum CPC of $1. Same limits on the number of ads and number of campaigns as paid ads.

Paul: Do you know if that’s standard or what other churches might expect to receive?

Jason: That’s the basic non-profit grant, I would expect every church to get the same.

Paul: Has the success you’ve had using AdWords to draw people to the online campus affected the way your brick and mortar location uses AdWords? If so, how?

Jason: Yes it has, since we use the ads to invite people to the online campus during the service only. When we’re NOT broadcasting, we use the ads to invite folks in our offline geographic reach to the church website.

Paul: Do you have any advice for those folks who might want to use AdWords to advertise their physical campus?

Jason: Google grant AdWords don’t perform the same as paid ones because of the max $1 CPC…it’s a matter of tweaking your keywords to get the traffic you’re wanting. The best ones we’ve done were to base keywords off of a series that the church is doing that points to the website or for special community events. Generic church keywords usually get outbid by other paid Ads in the area…depends on how many other churches are doing the same thing.

The cool thing is since the ads are free, you can experiment!!!

Paul: Thanks Jason! I appreciate you sharing your insight!

Jason: Thanks man!

To learn more about how your church can get free advertising from Google, see Google for Nonprofits.

Has your church used free advertising from Google?  If so, what additional insight can you share?  If not, is it something you’re going to pursue?

 

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

5 Responses to “Get $10,000 of Free Advertising for Your Church from Google”

  1. pray for my ministry

  2. Hmm, Paul the link to Google Nonprofits isn't working: http://www.google.com/nonprofits/eligibility.html – but they link to this same page and it doesn't work, so that is a problem on their end…

    Looks like you can view their eligibility info here: http://www.google.com/nonprofits/join/index.html

    Or just get general info here: http://www.google.com/nonprofits/

    Anyways, this is awesome… going to get this going for all our church clients!

    Patrick Steil http://www.churchbuzz.org

    • PaulSteinbrueck Aug 2, 2012 at 11:53 pm

      Thanks Patrick. Not sure what happened there, but I've updated the link. Glad to hear you're jumping on this opportunity for the churches you work with.

  3. I've submitted an application for my church, it's been over 30 days and haven't heard anything yet. Questions: I would like to know if the $10,000 is limited to a daily count? Example: if there are 5,000 hits in a single day at $1, would all the count above 329 per day be charged to us at $1 for each hit? Or, does the Ad automatically stop at 329 hits per day? Does the Ad automattically shut down at $10,000 of free advertising? Please expand on my comment & questions.

    You mentioned the CPC would be a max. of $1 (does CPC mean "hits"), who determines that figure? Could we just make it 1 cent per hit. or even $0.00 per hit? Who decides what the cost will be?

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