The Google search engine algorithm tweakers have been busy lately. That has caused search rankings to change which in turn has created chaos and controversy among website owners and people who do search engine optimization (SEO).
Kurt Steinbrueck, my bro and OurChurch.Com’s director of search marketing, has been following the news, monitoring the impact of these changes on our search marketing clients’ search rankings, and making adjustments accordingly.
Kurt’s published a blog post on Christian Web Trends that explains two sets of algorithm changes – one referred to as Panda and the other as Penguin – and the impact it may have on your site. If you care about your website’s Google search rankings, you’ll definitely want to read: Google Panda, Penguin and the Rest of the Algorithm Managery
Has your site’s search rankings changed much in the last couple of months? Do you think you site has been impacted by the Panda or Penguin updates?