One of the 8 Web Design Trends in 2012 mentioned in last week’s post is…
5) Simple As more creativity goes into the content being produced, many organizations are simplifying the design of their websites even further.
The philosophy is that your goal isn’t to get people to marvel at the design of your site, it’s to catch people’s attention with your content – the headlines, images and videos that highlight who you are and what you do.
This is the path we chose with the new OurChurch.Com site. We simplified the site itself and put color and creativity into the content – the slides on the homepage and section homepages.
If you look at one of our internal page, you can see just how simple the design of the site is. It’s a very clean, attractive appearance.
If you go this route with your organization’s website, it’s important to understand that the primarily responsibility for making your website look good is no longer on the person who designs your website but instead is on the person or people who create and update the content of your site.
Take a look at what the page above looks like without the stock image on it and without good paragraph spacing.
I would describe this page as boring and hard to read. But if we had published a page like this I wouldn’t fault the designer, I would fault the content provider.
What do you think about this approach to web design – designing the site itself to be simple and putting the color and creativity into the content?
Are you putting enough care and creativity into the content of your website?