Sunday evening GoDaddy was at it again with their over-the-top approach to selling domain registration and website services with sex and partial nudity in its Super Bowl ads.
In his book, Start With Why, Simon Sinek writes, “People don’t buy what you do, they buy why you do it.” In this case the contrast couldn’t be more stark, so I’m interested to put Sinek’s theory to the test and see if he’s right.
Will people will join GoDaddy’s mission get people to rush to their website in search of sexy pics of their spokeswomen? Or will people join OurChurch.Com’s mission to partner with Christian organizations to achieve their mission online? Or does “why” not matter?
I’ve had many Christians sheepishly admit to me they’ve got services with GoDaddy. Their embarrassment tells me why does matter.
We can do better than that! Come join a cause you can be proud of – seeing more Christian organizations achieve their mission online!