If you’re considering starting a blog or you’ve got a blog you want to take to the next level, one of the most important decisions you’ll make is what blogging service or software to use. Making the right choice can have a huge impact on the success of your blog.
Some people choose free blogging services like Blogger.com or WordPress.com because they’re free and getting started is extremely easy. Some people are choosing mini-blogging services like Tumblr and Posterous which are also free and even easier to set-up. Some people also choose to pay for a blogging service like TypePad. But hands down the best blogging platform is…
By “self-hosting” I mean, you install and host the WordPress software yourself in a web hosting account rather than using the WordPress.com service.
Why is self-hosted WordPress the best solution? Let me give you 10 good reasons…
- It’s good. WordPress is by far the most popular blogging software on the planet.
- It’s active. Because WordPress is used by so many people, it also has a great development team, which means bugs are fixed quickly and it has a great future.
- 5 minute installation. Yes, it’s that easy. And there are step-by-step instructions.
- Easy to update. When a new version of WordPress is released, it usually takes one click to update to the new version. So, you don’t have to worry about ending up with an old obsolete blog in a year or two.
- Thousands of plugins. Plugins extend the functionality of WordPress. There is a plugin for just about anything you can think of.
- Thousands of themes. Thousands of templates or themes have already been developed for WordPress. Many are available for free. Many are available for a small fee. You’re sure to find one with a style and layout you like.
- Many theme developers. But if you want a custom theme, there are hundreds of WordPress theme developers who will create a custom theme for you.
- Drives search traffic to your own site. A blog is a great way to bring new visitors to your site from search engines. If you use a free blogging service like blogger.com, your blog is bringing search traffic to blogger.com not YourDomain.com.
- Brings links to your site. Similarly, when people link to your blog posts you want them linking to posts on YourDomain.com not something.blogger.com.
- It’s free. The wordpress software itself is free. You will have to pay $5-$10/mo for web hosting, but if you are going to spend 5, 10 or more hours a month blogging, what is your time worth? Isn’t worth investing an extra 5% to get all of the benefits on this list?
Do you agree the self-hosted wordpress is the best blogging platform? Why or why not?
If you haven’t already done so, please complete the State of the Blogging Universe Survey and check out the other posts in this series.