Yesterday in 10 Reasons Blogs Fail we talked about how challenging it can be these days to develop a successful blog. With so many ways to fail, it raises the question is it even worth it to try blogging?
In my opinion, that depends.
Despite the challenges, there are still some tremendous benefits. Five of the most important benefits to blogging include:
- Blogging builds your credibility as an expert in your field.
- Blog posts can bring in visitors through search engines.
- Blogging gives you good, original content to share through social media.
- A blog is a great place to share stories of how your organization is helping others.
- Blogging can help you build relationships with other experts in your field.
If you’re looking for even more benefits to blogging, check out 40+ Ways Blogging Leads to Success.
Whether blogging is worth it or not depends on two things…
- Do you enjoy blogging?
- Are you committed to doing what it takes to blog well.
By committed to doing well, I mean are you committed to blogging consistently, engaging with readers, taking the time to think and plan ahead and take the initiative?
Enjoying blogging is key to your success. If you don’t enjoy it, if everything you need to do to make a blog successful sounds like more work rather than an exciting adventure, you’ll find ways to avoid them rather than do them consistently.
If you’ve never blogged before but think you’d like to try it, don’t let all this scare you. There’s no harm in experimenting with blogging. Give it a shot. If after a month or two you find you don’t like it, it’s not working, or it’s not worth it you can always shut it down.
Do you think blogging is still worth it? Why or why not?
How would you advise a friend or organization that was considering starting a blog?
If you haven’t already done so, please complete the State of the Blogging Universe Survey and check out the other posts in this series.