The following is a guest post by Stephen Wruck, Community Relations Manager at King’s Christian College, Gold Coast Australia.
Following the successful launch of its iPhone app in 2010, King’s Christian College (Gold Coast Australia) has recently revamped its Facebook page so it can become a better communications tool for both current and prospective families.
Visitors to the school’s Facebook page are greeted by a new Welcome tab. From here, visitors can navigate to their area of interest… For current parents, that may be the wall, where regular posts give updates of the daily life at the school. Prospective parents may wish to explore the series of short videos that build a picture of life at the school through the eyes of students, or they may wish to find information about enrolments. This is available via a single click from the welcome page.
For current parents, the Facebook page provides very current updates of school activities. Videos taken on camps or excursions are posted on the same day. Sports news and other topical posts can be made where and when they happen. In a world where instant news is the expectation, the King’s Christian College Facebook page and iPhone app keep parents one click away from the very latest school news.
What do you think of the King’s Christian College Facebook page?
Is your organization using a Facebook page to communicate? If so, how?