Analytics: Top Search Phrases, Posts & Wonky Keywords from October

By Paul Steinbrueck Nov 1, 2011 218092 Comments2011-11-01+21%3A35%3A49Paul+Steinbrueck

Google Analytics Hello Christian Web Trends readers, we have turned the page on the calendar once again, which means it’s time to take a look at our website analytics to see what we can learn from them.

Top 10 Search Phrases/Keywords from October

what is a qr code
qr code
what is a webinar and how does it work
jesus twitter
elevator pitch
what is a qr code?
webinar means
church communication
amazon gift card
what is qr

Observations

“QR code” -related keywords still continue to dominate 7 months after our two posts about QR codes were published, however, traffic for those keywords is continuing to gradually drop off as I still haven’t followed my own advice and written another post about QR codes with links to the first to posts.
Just as in September keywords #3 and #7 are about webinars, and the bounce rate is still almost 100% because I did not do my recommended action step of modifying that post to engage those visitors.
Note to self: it’s not much use to review analytics and create action steps if you’re not going to do them. (Ouch!)

Top 10 Blog Post in October

Observations

3 of the top 10 posts were published in October and 2 in late September. The other 5 were published more than 7 months ago, once again showing the importance of search engines in bringing visitors to our blog.
Of the 5 posts published in October and late September that made the top 10, 4 of them had to do with social media, which says something about where my interests and our readers interests are right now.

Wonky Keywords

artificial grammar images // Huh?
cost of tree in social media // Is that a live tree or artificial?
crafty ways to market a cd // “Crafty,” I like that!
crazy ways to advertise your band // For those for whom “crafty” is not far enough
cute animation gif // No, please, no!

Have you checked your blog or website’s analytics from October? What did you learn? What wonky keywords did people use to find your site?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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218092 Responses2011-11-01+21%3A35%3A49Paul+Steinbrueck to “Analytics: Top Search Phrases, Posts & Wonky Keywords from October”

flash recovery Reply Nov 4, 2011 at 5:15 am

I think this is an worthy option to analyze the blog and learn from it. Thnaks for posting this and sharing such good idea..

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Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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Analytics: Top Search Phrases, Posts & Wonky Keywords from October

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