New Series: Leadership in Communications
By Paul Steinbrueck
Aug 16, 2011 
12 Comments
Welcome to the kick off of what I think is going to be one of the best series of blog posts we’ve ever done on Christian Web Trends, a series on leadership in communications.
I’ve also decided to experiment with our first ever video blog. Have a look…
- You know you need a new website, but the board won’t approve it.
- You know you need to optimize your website, but you don’t have the budget for it.
- You know you need to update your website and social media consistently to be effective, but you just don’t have the time.
- You know you need to get started in social media with Facebook, Twitter, or YouTube, but your boss just doesn’t see the value in it.
If you face any of those challenges in your organization, be sure to check back daily as we discuss the importance of leadership in overcoming them.
As we kick off this series, I’d like you to answer two questions in the comments:
- Think of a time when you faced a significant communications challenge which you overcame with good leadership. Can you share that story in a comment?
- What is your greatest communications challenge right now? To what extend do you think good leadership is needed to overcome it?
Thanks for getting the discussion started with your comment. And let me know what you think of the video blog.
Leadership in Communications Series Posts
- Introduction (this post)
- Are You a Communications Manager or a Communications Leader?
- An Inspiring Vision: A Communication Leader’s #1 Tool
- Know Your Next Step
- You Have Not Because You Ask Not
- Leadership in Communications Q & A
- How to Lead Your Facebook Page to Breakout Interaction and Momentum
- Does Your Organization Need a Social Media Policy?
- 4 Innovative Ways to Build a Communications Team When You Have No Staff
- How to triple your marketing team overnight for $0
- Creating a “We” Culture: How to Grow Your Marketing Team by Another 10x
Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck
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Great job on your first video blog!
1) I can't think of a challenge but I felt like I used some influence to help move our church forward with our social media platform. It wasn't much, and I wan't in a leadership position, but I feel like I helped get us there.
2) Current Challenge: unifying communications church wide and helping to adopt a simple communications mindset. How can I help our church communicate in a way that creates influence in community instead of just spitting out info on events and church happening.
Thanks Adam. Regarding #1, way to go – that is leadership! One of the things I want to discuss in this series is that leadership is much more than just using a position of authority to get the people "below" you to do what you ask them to do. Unless you're the top dog in your organization, nfluencing decision makers above you and your peers is critically necessary to great communication.
Regarding #2 – that's a big challenge. Glad to hear you're taking it on.