New Series: Leadership in Communications

leadership in communcicationsWelcome to  the kick off of what I think is going to be one of the best series of blog posts we’ve ever done on Christian Web Trends, a series on leadership in communications.

I’ve also decided to experiment with our first ever video blog.  Have a look…

Many organizations have communications challenges that when you examine them are at their core a leadership issue. A few examples:

  • You know you need a new website, but the board won’t approve it.
  • You know you need to optimize your website, but you don’t have the budget for it.
  • You know you need to update your website and social media consistently to be effective, but you just don’t have the time.
  • You know you need to get started in social media with Facebook, Twitter, or YouTube, but your boss just doesn’t see the value in it.
If you face any of those challenges in your organization, be sure to check back daily as we discuss the importance of leadership in overcoming them.

As we kick off this series, I’d like you to answer two questions in the comments:

  1. Think of a time when you faced a significant communications challenge which you overcame with good leadership. Can you share that story in a comment?
  2. What is your greatest communications challenge right now? To what extend do you think good leadership is needed to overcome it?
Thanks for getting the discussion started with your comment.  And let me know what you think of the video blog.
Leadership in Communications Series Posts

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

16 Responses to “New Series: Leadership in Communications”

  1. Great job on your first video blog!

    1) I can't think of a challenge but I felt like I used some influence to help move our church forward with our social media platform. It wasn't much, and I wan't in a leadership position, but I feel like I helped get us there.

    2) Current Challenge: unifying communications church wide and helping to adopt a simple communications mindset. How can I help our church communicate in a way that creates influence in community instead of just spitting out info on events and church happening.

    • PaulSteinbrueck Aug 16, 2011 at 4:41 pm

      Thanks Adam. Regarding #1, way to go – that is leadership! One of the things I want to discuss in this series is that leadership is much more than just using a position of authority to get the people "below" you to do what you ask them to do. Unless you're the top dog in your organization, nfluencing decision makers above you and your peers is critically necessary to great communication.

      Regarding #2 – that's a big challenge. Glad to hear you're taking it on.

  2. Our church and child care both had the mind set of questioning the value and safety of Facebook. As the office manager at the childcare, I went ahead and set up the Facebook for the childcare. We starting getting calls. Parents were loving the new communication tool. THey felt it kept them part of thier children's lives during the day. As it became popular, and the director saw how many parents liked us on facebook.. she eventually came around and now she is o
    ur greatest poster. But I started with a plan. i knew what type of information I wanted to get out to our community. I knew I would need to monitor the progress. I put together a plan to increase the interest in the postings. I have regular weekly posts… what is the theme for the week… I have monthy posts… events coming up… and I have daily posts … what happened today in class or happenings in the area that might be of interest to parents. … Some posts can be set up ahead of time and some are spontanious. I linked to interesting sites. I have pictures… I lead the child care to where I saw the potential and showed how any negatives can be easily handled. It has been very successful

    • PaulSteinbrueck Mar 1, 2013 at 12:29 pm

      That's great Vicki. Thanks for sharing this. You were clearly very strategic – having monthly, weekly, and daily posts. That makes all the difference! Most communication tools (including FB pages) fail because people set them up with no strategy or plan for how they're going to use them.

  3. My next challenge is to come up with a communication plan for the church that isn't limited to cut and paste… literally … with scissors and glue… THe average age at our church is over 60 so I am finding it a challenge. I have already developed a website and I am the person that keeps it up to date. The pastor gives me what he wants to post for the sermons etc. I have set the rule that I will only post what is given to me computer ready… I have had several people try to hand me thier video camera to post on the site.. NOPE… i enjoy doing God's work to get the word out to whom ever I can… this is one of the talents he gave me… I am working on getting the church to not be an anchor in this ministry… God did not give me the talent of changing their minds **smile** but he does give me resources such as I am hoping ths site will be .

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