When you search Google you expect to see the entire Internet, right? When you check Facebook, you expect to see updates from all your friends, right? Wrong.
Google, Facebook, Amazon, NetFlix and countless other companies are personalizing their sites for us. They’re showing us things based on our location, demographic info, likes and dislikes. It’s all about “relevance.” The concept sounds good, but the end result could leave each of us in our own little bubble surrounded by news, content, media and people that agree with us… or at least agree with our past preferences.
This has some very significant spiritual implications which Kurt Steinrueck wrote about in an excellent post on Christian SEO Guys. It’s well worth the read and includes video of a fascinating TED Talk given by Eli Periser on this topic.
Check out: What Aren’t You Seeing On the Internet
Does it concern you that Google, Facebook, and other sites are personalizing information for us in ways we have little control over and may not even be aware of?