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• We diligently track the source of all sales/goals so we know what social media is producing.
• We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
• You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
• We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
• We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
• We know we should be trying to assess the value of social media, but we just don't know how.
• We're not using social media.

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