Men are from Mars. Women are From Venus. Men are more goal-oriented. Women are more relational.
So, when it comes to social media, which is more about developing relationships and facilitating conversations than getting your message out and pushing your agenda, are women better at it than men?
Of course, we’re talking about generalities here. There are lots of examples of men and women who are awesome with social media, and there are both men and women who don’t seem to get it. But in general?
I’m going to go out on a limb and say…
Yes, women tend to be better than men at social media.
(Sorry, my fellow dudes)
I don’t have any research to back that up, but I see lots of male CEOs, pastors, and other leaders jump on Twitter just trumpet their own links and quotes without ever listening to their followers. (A good reason to join me March 10 for the Social Media for Pastors and Church Planters Webinar) I see that much less often from women. Most women just seem to get the relational, conversational nature of social media and connect with friends and followers better.
And while other online fields like web development, web design, graphic design, and search engine optimization are primarily made up of men, there seem to be at least as many women as men who are social media directors and consultants.
Just something to think about if you’re staffing a social media position. And women, if you’re looking for a career field, opportunities abound in social media.
What say you?