Are Women Better at Social Media than Men?

women better social mediaMen are from Mars. Women are From Venus. Men are more goal-oriented. Women are more relational.

So, when it comes to social media, which is more about developing relationships and facilitating conversations than getting your message out and pushing your agenda, are women better at it than men?

Of course, we’re talking about generalities here. There are lots of examples of men and women who are awesome with social media, and there are both men and women who don’t seem to get it. But in general?

I’m going to go out on a limb and say…

Yes, women tend to be better than men at social media.

(Sorry, my fellow dudes)

I don’t have any research to back that up, but I see lots of male CEOs, pastors, and other leaders jump on Twitter just trumpet their own links and quotes without ever listening to their followers. (A good reason to join me March 10 for the Social Media for Pastors and Church Planters Webinar) I see that much less often from women. Most women just seem to get the relational, conversational nature of social media and connect with friends and followers better.

And while other online fields like web development, web design, graphic design, and search engine optimization are primarily made up of men, there seem to be at least as many women as men who are social media directors and consultants.

Just something to think about if you’re staffing a social media position. And women, if you’re looking for a career field, opportunities abound in social media.

What say you?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

8 Responses to “Are Women Better at Social Media than Men?”

  1. i enjoyed reading your post, it was well written and informal, there are parts of it that i believe could of been better but overall it is good. pngbuttons.blogspot.com

  2. PaulSteinbrueck Feb 25, 2011 at 3:09 pm

    Thanks for breaking the ice, MB. I thought this would be a hot topic, but so far it seems people have been a little hesitant to dip their toe into the pool of commenting. :)

    I was referring more to the professional use of social media as a tool for communication/marketing, rather than personal use.

    >>overall, I would say there is a higher % of men using the tool to promote a resource or product.

    Promoting, but are they listening and effectively engaging their audience or just tweeting in the wind? That's where I think a lot of guys are missing the mark.

    • marybethstockdale Feb 25, 2011 at 3:19 pm

      Would agree that guys seem to 'broadcast' more and listen/interact less.

  3. Okay – way to be bold! The gap between broadcasting and engagement is a big one. I've seen men and women living comfortably in both those neighborhoods. Intuitively I want to float in the current of your thinking here, but every time I get close – I'm reminded of the exceptions. A lot of them. Maybe that's why it's hard for people to jump in and swim to one side.

  4. Paul, your assumptions seem to make sense, but like has already been noted, there are some very obvious excpetions as well. For example, the female spokesperson for a nonprofit I follow ONLY broadcasts. Because I am interested in what this org does, I have tried to engage in a conversation, only to get no response. In fact, I'm starting to suspect that the info she posts is all done via a scheduling tool, and that she never actually 'uses' social media at all. Another local female social media 'expert' predominently blasts out scheduled info that repeats pretty regularly.

    Without actual data to support a conclusion, I'm not sure you can accurately say you're right.

    • PaulSteinbrueck Feb 28, 2011 at 6:07 pm

      Hey Pat, thanks for the comment. You're right, there will always be exceptions.

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