This month is design month and we’re talking about website design that is simple, beautiful and remarkable. This week, I want to talk to you about 3 ways you can have a beautiful website.
One mistake I see over and over again with clients is the mistake of not knowing what they want and thinking up a design “in their head” without knowing what it would look like on their computer monitor. One way to combat this oversight is to look to other websites for inspiration.
The best way to go about doing this is to simply search for it online. If you were a church, you could simply to to http://www.google.com and search for “church web design inspiration” and see what sorts of websites come up. Chances are you will fnd websites that have several different desgn examples to look at.
You can simply take ideas from one or several websites and come up with a great looking layout and unique design elements that will fit your organization very well.
You can also look through general website design inspiration sites as well, to see if any other ideas appear as well.
One of the major things you can do to spice of the content of your websites is to add graphics to the page. Text is great for information, but let’s face it: text alone is boring.
Not just any type of graphic will do, though. Here are some recommendations or guidelines to go by:
- For every 500 words of text, use at least one related image/graphic
- Try to stay away from “cartoonish” clipart and stick with photos
- Images of people are more interesting than images of objects
- Images shouldn’t take up more than half the page if you are going to have text wrapping around it. If you want a large image, place it on a line by itself
- Stay away from cheesy animated GIF images. Especially ones that “blink”!
I could keep going on forever on this topic, but these pointers are some good ones to start out with.
One problem I have with some websites that I see is the use of several different colors, font styles, font sizes, etc. KEEP IT UNIFORM, PEOPLE!
If you want variety when it comes to your fonts, you can use different font sizes, such as the use of headers (<h1>,<h2>, etc.) and the use of bold, italic and underlines. There are a few exceptions to the rule, but a good rule of thumb is to not use more than 2 or 3 different font styles and use the 2nd and 3rd font types very little.
When it comes to font color, you want to stick to a general color theme based on the design of your site. Usually you will have around 2 – 4 colors at the most that you would want to use. For example, the OurChurch.Com website has 2 main colors: Red and Beige. You will find that there are other colors within the graphics we use, but for the most part, we stick to only using red or black text (since our background color is light beige).
Hopefully these tips will help you find a way to make your current website more beautiful or maybe even make a decision to redeseign your website in efforts to obtain a beautiful website.
Feel free to post any comments about creating beautiful websites below.