I’ve read this chapter over more than a few times. Kem does an excellent job reminding us of the work before us – in whatever capacity we take in leading our communications department.
As an Administrative Assistant to the Pastor, my view of this chapter is this: BE FLEXIBLE without losing your purpose. Be flexible with our co-workers, with the various ministries or departments that we work with, with our various audiences, with our personal life and even with our job title. I don’t know about you, but I’ve failed on multiple counts over the years of service in one or more of these areas. We are ALWAYS learning. However, as we flex we must keep on the path where our passion lies, in sharing and revealing the truth through creative communications.
The importance of getting the message across with integrity and purpose is vital. Know what you do, why you do it and get to work. In her example of the sermon series on sex, Kem reiterates that the motivation NEVER changed. It didn’t change in the eyes of those communicating to the church audience through billboards or print media and it surely didn’t change in the Pastor’s eyes. It was about reaching the people with the truth.
Kem’s writing is on point, conversational and enjoyable reading. I admire someone that can tell the truth without insulting the audience. As I make the work that I do my own, some of the key points I continue to refer to are:
1. “Many times our M.O. is the culprit; we take ourselves too seriously trying to get the job done our way.”
2. “It’s not the title that makes any difference; it’s the perspective you have in your existing role that makes the difference.”
3. “Comfort the disturbed – disturb the comfortable.” (I want this t-shirt.)
4. “Even with the flurry of buzz – local, regional, national – communication isn’t complicated. The old rule still applies – less is more.”
Questions to consider:
1. What does your communications environment look like when it comes to planning the promotion of an event? What ways are you involved in helping your staff prepare for change?
2. Has there been a time when outside sources “buzzed” over your promo? What steps did you take to ensure the message remained the same?
3. Are you running in circles trying to convince others to go with your idea? How do you step back and see the “you” others see when developing a concept or idea?