Lifeway Research Reveals Churches Still Missing Website Opportunities
Lifeway Research has released the results of a survey conducted to shed light on how churches are using their websites. The results show:
- 78% of churches have a website
- 43% of churches use their website to receive & distribute prayer requests
- 39% of churches use their website to register people for events
- 30% of churches use their website to automate church processes
These numbers reveal that while the vast majority of churches have a website, about half of them are just using their website as an online brochure and not providing any means for engagement or interaction.
What I want to convey to church leaders is not only is it very affordable to develop an interactive church website, but functionality like online event registration and online newsletters actually pay for themselves because of the time and printing costs they save. Plus they increase engagement and participation.
The survey also reveals that 42% of churches that have a website update them once a month or less. That leaves the information on them out of date and unreliable.
You can read the full report here.
Come on churches, we can do better!
What are your thoughts on the survey results?