“Every organization has to face a changing culture, and your audience is changing faster than you are.”
Here is the thing, people resist change. A recent example, Facebook changing the look to profile pages. I received a request to check out the new format and was given the opportunity to join the change. I accepted and moved on about my day. I have been using this social networking system long enough to know that change it was a coming. Well it seemed that many of my friends did not relegate that change was happening whether they chose to join this movement or chose to ignore it. Oh, the mighty outcry the day change prevailed. However, none of them quit using the system they just wanted to be heard, that they did not like it.
In Less Clutter, Less Noise a book on getting the word out to our church congregations, I found a jewel of a resource. It’s streamline approach and blog-like structure makes this an enjoyable read. It is a great example of the most important take aways I found in chapter 4.
*We have to pay attention to how people are responding.
*We have to have the courage to start over if our message is muddy.
*We can’t stake our ground and shut out change or other perspectives.
*We must go to where the people are, because they aren’t going to come to us.
Here are some questions to consider:
1. Are you spending more energy trying to get people to come to you, than you are spending meeting them in online spaces they are already plugged in?
2. Is your first response to a new trend in communication to dismiss it? How can you change your openness to seeing how to work these trends to your advantage?
3. Are there any new trends you could share with the rest of us?