What Political Yard Signs Can Teach Us About Websites

We are constantly being bombarded with messages.  We suffer from information overload.  Clutter and noise are everywhere.

If you want to stand out and get your message across, don’t add to the clutter.  Make it simple.  Keep it short.  Make it clear.  (See Less Website IS More. No, Really!)

I don’t think my neighbor get this.  There’s an election on Tuesday.  Here’s a picture of his front yard.

By my count that is  – and feel free to sing along with me – 5 printed signs, 4 hand-written signs, 3 French hens, 2 pink flamingos, and a van  with political messages scribbled all over the windows.

Let me ask you…

1) Do you think anyone can read this in the 5 seconds it takes to drive by his house?

2) Do you think he understands and is connecting with his audience?

3) Do you think he’s helping or hurting his cause?

I am sooo tempted to post this sign in my yard just to tweak my neighbor.

less is more
Now look at your website.

Which of these two pics does it more closely resemble?

We redesigned the OurChurch.Com website less than 2 years ago and removed a lot of stuff.  But some clutter has crept back in.  Meanwhile, the ambient noise has increased making the need to be ruthlessly simple even greater.  We need to declutter again.

How about you?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

4 Responses to “What Political Yard Signs Can Teach Us About Websites”

  1. Agree with both, he's overdoing it with the signs and in my opinion just annoying people. One would be enough. As for the website, I've seen some with too much and others with not enough. I try to keep mine decluttered. Great post!

  2. I liked your message and it reminds me in a word: BALANCE.

    Blessings!

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  1. Tweets that mention What Political Yard Signs Can Teach Us About Websites | Christian Web Trends Blog -- Topsy.com - Oct 29, 2010

    [...] This post was mentioned on Twitter by OurChurch (dot) Com, Paul Steinbrueck and PeWe, Barry Kahan. Barry Kahan said: RT @paulsteinbrueck : a bit overzealous w the yard signs like this? http://bit.ly/d5ePcr (could rival reading text while driving ?) [...]

  2. What Political Yard Signs Can Teach Us About Websites | Christian … | HolyCMS - Oct 29, 2010

    [...] Excerpt from: What Political Yard Signs Can Teach Us About Websites | Christian … [...]