Google Analytics is a fantastic – and free – tool which provides lots of important data about how people are getting to your website and what they’re doing once they get there. We strongly recommend every web administrator install Google Analytics so you can see how the number of visitors changes over time, which pages on your site are most popular, which search phrases people are using to find your website, and how effective your marketing campaigns are.
In this video we show you how quick and easy it is to put Google Analytics to work on your website.
Are you using Google Analytics on your website? Why or why not?