Authentic or Not? Part 7: Having a Social Media Agenda
Steve Fogg published a post yesterday titled 4 Surefire Ways To Wreak Havoc In Your Church Through Blogging & Social Media. A couple of the ways cited to wreak havoc boil down to the notion that it’s a bad idea to use social media to selfishly promote our own agenda, even if our agenda is good and godly.
On the other hand, Chris Syme posted a comment on yesterday’s Take the Ultimate Church/Facebook Survey! post here saying:
“It’s not a good communications strategy to jump on Facebook because over 50% of the American public is there… Lay the groundwork of why do we want to be here and what are we trying to accomplish.”
That sounds to me like, “Don’t go into Facebook without a purpose or an agenda.”
So, should we have and promote our own agenda for social media or not?
Mission = Agenda
Every worthwhile church, non-profit, and business has a mission. For that matter, every individual does (or should) as well. Is it a responsible use of someone’s time just to hang out on Facebook or Twitter just to hang out?
I don’t think so.
How we use social media should be in alignment with our goals and values.
In fact, I would go so far as to say if you aren’t doing social media with an agenda, you’re not only doing a disservice to yourself but to those who you connect with. That’s because without an agenda, your content is going to be unfocused and less valuable.
The problem comes…
… when we begin to see people as a means to an end, when we become so focused on our goals that we forget that behind each usernames and avatars is a real person. If we’re only out for our own agenda and we hype ourselves and prod and manipulate our connections without any regard for them, well, that doesn’t sound very good to me.
Ultimately, I think social media should be about finding win-wins. It’s about doing things that both advance your mission and the mission of those who you engage with in social media.
I believe each of us should have a social media agenda so we know what a “win” looks like for us. And I believe we need to listen to those we’re connected with, so we know what a “win” looks like for them. It’s only then that we can do things that are win-win.
Do you have a social media agenda? Is it in alignment with your personal or organizational mission? What are some examples of things you do in social media that are win-wins?