Study Finds Most Church Websites Ineffective
The Associated Baptist Press published an article concluding, “Churches, by and large, still haven’t entered the digital age when it comes to evangelism — but those who have are reaping huge rewards, according to a new survey.”
The survey was done by Christian technology company Endis. They polled 1,600 churches asking questions about church size, the website’s target readership, the number of Christians and non-Christians coming to events, and the influence of the website on their decision to attend.
The study revealed some important findings.
1) Most church websites were not created with the unchurched in mind. Only half offer an outline of the gospel, and only a quarter provide testimonies of people who have come to faith in Christ.
2) Good content and ease of use were far more important than a sophisticated image or a multiplicity of functions.
3) Stories are very effective. While the article doesn’t go into more detail, I think it’s safe to assume what they found is that church websites that included personals stories of transformation were more effective in drawing non-Christian people to visit their church.
You can read the full article here.
What about your church’s website? Was it created with the unchurched in mind? Does it have a clearly marked “New to [your church] section?” Is it easy to use? Does it include videos or written stories of personal transformation?
If not, it’s time to get a new site or at least improve content of your current site if you want to connect with the people in your community.