Dean Rieck, posted an article on CopyBlogger yesterday titled 7 Secrets of Running a Wildly Popular Blog. I think it’s brilliant and worth discussing here.
In the 31 Days to Build a Better Blog project we discussed ways to build blog traffic like commenting on other blogs, participating in forums, making sure your content is easy to share, posting regularly, and writing good content. All those things are helpful, but Dean makes a good case that it’s something entirely different that makes some blogs “wildly popular.”
What to know what it is?
Success isn’t necessarily about competence. It’s often about likeability. People like to spend time with people they like. The same applies to blogs. Success often depends on likeability. How you come across. Your vibe. Your attitude and personality.
Think about it. Who do you like to hang out with offline?
It’s not necessarily the smartest or most knowledgeable people, especially if they’re boring, long-winded, critical, negative, self-centered, or arrogant.
If you’re like me, you like to hang out with people who are positive, engaging, good listeners, and helpful. You probably like people who are serious when they need to be, but have a good sense of humor, can break tension with a joke, and can laugh particularly at themselves.
Now some people are more naturally engaging and likeable, but when it comes to blogging Dean has 7 tips for making your blog more popular. Things like…
1) Have a conversation. Don’t write like you’re delivering a sermon. Write like you’re chatting with a friend. Keep it easy and informal.
2) Lighten up. You don’t have to tell jokes, but it’s smart to keep things light-hearted.
7) Stop trying so hard. If you’re desperate for success, that desperation will show. It’s like dating: there’s a fine line between wooing someone and stalking them.
Read the full article for the other tips.
I’m not suggesting anyone change their personality (in fact #3 is “be yourself”) or try to become the Justin Bieber of the blogosphere, but your attitude is just as important as your message. If you want your blog to have any impact, people have to want to engage with you.
For me, yeah, need to lighten up and be a little less serious. How about you?
How important do you think likability is in blogging? How likable do you think you are on your blog? Do you do anything (or are you going to do anything) to be a little more likable, fun, and engaging?