As the social networking scene becomes more crowded, busy, and chaotic, more people are experimenting with automating or outsourcing social media tasks. But does this violate the spirit of authenticity which is so highly valued within social media?
One specific way some people automated their social media is by using tools to schedule status updates or tweets to go out later in the day rather than manually posting them themselves.
Critics claim scheduling updates disingenuous because friends/followers assume the person is updating live. Plus when someone schedules updates, they are solely broadcasting and not listening.
Proponents of scheduled tweets say it’s genuine because they are posting what they would post if they were doing it in real time. Scheduling tweets/updates saves time, eliminating interruptions, helps them better planning their social media, and helps them better engage their fans/followers but providing updates even when they are busy or away from their computer.
What say you about scheduled tweets/updates? Authentic or not?
If you missed previous posts in this series check out the discussion about
- Ghost Tweeting, Facebooking, & Blogging
- Automatically following back
- Ignoring Tweets & Status Updates
- Automatic Direct Messages