10 Reasons Every Author Should Blog

authors should blogYesterday on my personal blog, I reviewed Ed Cyzewski’s new book, A Path to Publishing.  In the book Ed writes,

“I strongly suggest that you consider developing a regularly updated blog as a first priority.”

Blogging provides a number of essential benefits to becoming a successful author.  Here are 10.

1) A blog provides a place for authors to practice writing.

2) A blog provides a place for authors to flesh out ideas, getting feedback from readers about them.

3) A blog provides a place to connect with readers and potential buyers of their books.

4) A blog provides authors a place to connect with other bloggers and authors who could help promote their book.

5) A blog provides authors a place to post reviews of other books and participate in blog tours as a way of building relationships with other blogs and learning about blog tours.

6) A blog builds an author’s credibility and platform, which is one of the things publishers consider when deciding whether to offer a contract for a book.

7) Blog posts are indexed by search engines & will bring new visitors to an author’s site to buy their books.

8 ) Blog posts may be shared through social media by your readers, which will bring new visitors to an author’s site as a result.

9) Blog posts give an author good content to share on Facebook and Twitter, helping them build their Facebook and Twitter followers as well.

10) Authors attempting to make writing their career can sell ad space on their blog to generate revenue to supplement that generated from book sales.

How important do you think blogging is for authors?  Which of the benefits of blogging listed above, are most important to you?  What other benefits does blogging offer authors?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

17 Responses to “10 Reasons Every Author Should Blog”

  1. That list kind of assumes that the author is writing non-fiction. Personally I'm in the middle of writing fiction and then write a blog that's Christian Inspiration type stuff, but ultimately has little to nothing to do with my writing. Occasionally I'll post poetry or short stories (although I only did the latter once) but I don't really talk about my writing. Is it worthwhile to start a second blog that's more closely related to my writing in this case, especially since my writing is fiction?

  2. I'm a published author, twice over, and have never blogged. I've been told I should, but don't know how to start a blog.

  3. Couldn't agree more. I manage a website for an author. The publisher said that the positive feedback from his readers was a big determining factor when considering whether to sign him or not. His first novel will be released in October. Writing short stories for the blog keeps him writing consistently between books and draws in more potential customers for his current book and future ones.

  4. Your points are excellent! I lead a Christian counseling ministry/educational academy and have begun the foray into blogging in the last few months. We are still sowing but have made some good contacts as we tweet the blog posts. The process is amazing. Am not yet an author, the book is still in my head, but can see the value to your suggestions. Thank you for this article

  5. I also agree and my writing resources are more and more consistently promoting using blogging as a platform to build credibility and to new work to other authors and to one's readers. My writing has not been submitted for publishing for a while. My new writings are generally centered around themes that will be part of our School of the Prophets. I view blogging as extremely important to my writing success and the School.

    Keep the good stuff coming!

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