Which is more important for churches – a website or social media?
I recently read an interview with Mark Clement of Big Picture Media done by Leadership Network in which he wrote:
Churches should view social media as being equally important as their websites and as any other core communication tools they may already be using.
Catch that? “…equally important…”
Why? Mark goes on to say…
Successful churches meet people where they are, and right now the “where” digitally/web-wise is, without question, Facebook, Twitter, YouTube and other related social media forums. If you want to be part of the conversation on any level, you have to be around the same table as those you’re trying to converse with.
(The full interview/article is here and worth the read, IMO)
In a recent webinar LifeChurch.tv online community pastor Tony Steward revealed that when LifeChurch.tv launches a new campus they create its Facebook page first, its mobile site second, and its website third.
LifeChurch.tv connects with people who tend to be younger, more tech-savy, and bigger users of mobile and social media, but still the change in priority is telling.
Do you think social media has become more important than a website for churches? Does the way your church communicates reflect that?