In our most recent poll here at Christian Web Trends we asked:
What is the most important benefit of blogging?
The final results were…
- Platform for discussing our ideas & agenda. (44%)
- Engagement with potential customers. (19%)
- Positive branding / presents us as leaders in our field. (13%)
- Revenue from ads. (13%)
- Other. (13%)
- Improved search rankings. (0%)
As you can see “Platform for discussing our ideas & agenda” was selected more than twice as often as any other option. The results are not too surprising because a large percentage of our readers are involved in Christian ministry. Many of the people who read this blog, write their own blogs to discuss matters of faith. The poll results would probably be quite different had it appeared on a blog about business or marketing.
Do the results surprise you? What insight do you take away from them?
In this week’s poll… having just wrapped up the 31 Days to Build a Better Blog series, we’re asking if you’d be interested in participating in another 31DBBB project in 6 months. Vote in the right sidebar.