This is Day 28 of 31 Days to Build a Better Blog, a group project 60+ of us bloggers are doing together in an effort to help each other become better bloggers.
The review is what I do. Since I have a bath and beauty blog, reviews are a central part of my blogging experience. There is something empowering about writing a review. It gives you, the reviewer, a voice on a particular topic. You have an opinion, and people value the honest opinions of others.
Darren gave some great tips for writing an expert review. However, I do have a few more tips for crafting the perfect review:
- Compare the product with the promise. Does the product deliver all that it promises? How does it measure up against the manufacturer’s claims? When doing a review I give my overall opinion as well as whether I feel that the product delivers on the specific claims of the manufacturer. I usually look at the label or the manufacturer’s website and build those claims onto my review.
- Details count. Sometimes the little things make the biggest difference. In my case, I comment on the texture and smell of a product. Sometimes I’ll find a container especially inconvenient. I mention these things in my review. These kinds of details may seem meaningless, but sometimes details make all the difference.
- Don’t lose your voice. Each blogger will have his or her own voice as a writer. Because the review may be a different type of blog for many, there is the temptation to adjust your voice to fit this style. However, I believe that readers read your blog for information, but also for your unique voice. If you’re funny, bring that comedy into your review. Give the relevant information, but deliver it as only you can.
I agree with Darren that reviews are important for all types of blogs. I find that the review is great for building community. A review gives a chance for readers to agree, disagree, or ask questions. This helps to build relationships with your readers. Having this type of relationship enables you to taylor your blog to your readers.
Reviews are great ways to give information, but they are also great ways to get information. Often after I post a review, people will share their opinions, or suggest other products for me to try. My readers alert me to new products that I may never have heard of otherwise.
Give the review a try. It will be great for you and your readers. Go forth and conquer!
- Do you ever turn to blog reviews for information or opinions?
- Do you think incorporating reviews will be useful to you as a blogger?
The extra mile…
- Tweet, share, & bookmark this post.
- When other bloggers include a link to a new article they’ve posted today, click, read, and comment on it.
- No blog review today.
CaReese Rials is graduate student that has just discovered the ecstasy of blogging. She writes the The Girlie Glamour Guide.