This is Day 19 of 31 Days to Build a Better Blog, a group project 60+ of us bloggers are doing together in an effort to help each other become better bloggers.
Today’s lesson and assignment is to write a post that expresses your opinion about something.
As Darren wrote:
Expressing opinions on your blog is like adding seasoning to food. Without it your blog could end up being quite bland.
Offline you know some people who are very opinionated and some people who seem unable to express an opinion for fear of offending someone. The same is true online among bloggers. So, in today’s post I’ve included two sets of tips, one for the unopinionated and one for the very opinionated.
Tips for Unopinionated bloggers (Why your opinion matters)
- Your opinion is part of your voice. It’s part of what makes your blog unique and memorable.
- People want analysis. There’s no shortage of information these days. People don’t want more facts, they want help making sense of the facts.
- Opinion demonstrates the depth of your understanding. When you express a well-reasoned opinion, it demonstrates you understand your field and gives you added credibility.
- Opinions spark interesting discussion. If you express an opinion on a controversial or emotional subject, you can stir people to express their opinions which can lead to some very interesting conversations.
- Don’t try to please everyone. Some people are afraid to express their opinions because they don’t want to risk offending and losing readers who don’t share their opinion. I think it was Bill Cosby who said, “I don’t know the secret to success, but the secret to failure is trying to please everyone.”
- Controversy gets attention. Take it for what it’s worth, but people (and posts) that are most opinionated and most controversial get attention. Being controversial, though, comes with the downside risk of potentially undermining your credibility.
Tips for Very Opinionated Bloggers
- Be wary of arrogance. It’s very easy for opinionated people to come off sounding arrogant, as if they think their opinion is the only right opinion and anyone who disagrees with them is an idiot. Consider adding caveats like “I think” and “In my opinion.”
- Close your post by asking others for their opinion.
- Leave some oxygen for others. Don’t include every possible argument for (or against) your opinion. You don’t want people to read your post and not comment because you’ve said everything there is to be said on the issue. Leave some points for your readers to make in the comments.
- Do you find it easy or difficult to express to form and express opinions?
- Do you have any other tips for writing opinion posts?
- Do you have an examples of opinion posts you’ve written that stirred good conversation on your blog? Post a link.
The Extra Mile
A few other things you can do to take your blog, other bloggers, and this project even further today…
- Reply & give other bloggers feedback on the little things they do.
- When other bloggers include a link to a new article they’ve posted today, click, read, and comment on it.
- Check previous posts in the series for new comments.
- Tweet, share, & bookmark this post.
- No blog to review today.