31DBBB – Day 1: The Elevator Pitch

This is Day 1 of 31 Days to Build a Better Blog, a group project 50+ other bloggers are doing together in an effort to help each other become better bloggers. You can read more about it and still sign-up to participate here.

Welcome fellow 31 Days to Build a Better Blog bloggers!

And if you’re not officially signed up & participating in this group blog project, welcome to you too.  Even though you won’t benefit as much as you would if you had signed up, bought the 31DBBB e-book, and fully committed to this project, everyone who reads & discusses any of the 31 posts in this series should be able to glean some insight to help them become a better blogger.

Day 1’s lesson and assignment is all about writing an “elevator pitch” for your blog.  It’s a great place to start this series because it forces each of us to give our blog an identity.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

Find Your Focus

One of the most common reasons blogs fail is due to lack of focus.

General speaking, people read blogs for one of 3 reasons: to learn, to be inspired, or to be entertained.

This may sound harsh, but if you blog “about life” or “whatever’s on your mind,” unless you’re a celebrity nobody outside your family and close friends is going to read it.  The focus of your blog should not be on you, but on how you can help your readers.

Writing your elevator pitch forces you to answer some essential questions:

  • Why are you blogging?
  • Who are you blogging for?
  • What are you blogging about?

My Elevator Pitches

I am not only facilitating this project, but I’m actually going to do all 31 days both for this blog, Christian Web Trends and for my personal blog, LiveIntentionally.org.   So, here are my elevator pitches…

Christian Web Trends discusses news & trends in technology to help Christians communicate more effectively.

At LiveIntentionally.org we encourage, challenge, and discuss how to create the life we want for ourselves rather than allowing circumstances and other people to dictate who we are, how we feel, and what we do.  We do this by discussing books, inspirational stories, and life lessons.

What do you think?

Discussion

Since this is the first post in this series, go ahead and take a moment to introduce yourself in a comment.  Tell us

  1. your name
  2. the name of your blog
  3. the URL of your blog
  4. the elevator pitch for your blog
  5. any thoughts or questions about elevator pitches

The Extra Mile

A few other things you can do to take your blog, other bloggers, and this project even further.

  • Reply & give other bloggers feedback on their elevator pitches
  • Tweet, share, & bookmark this post.  (You could win a $25 gift card!)
  • Write about your elevator pitch and/or about elevator pitches on your blog.
  • Ask & answer questions about blogging but unrelated to elevator pitches in the forums.

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

288 Responses to “31DBBB – Day 1: The Elevator Pitch”

  1. my blog at this time has no name,I use it to incourage strengthen and build up the Body of Christ,
    Prayer is the most important part of my life,and I intersead for the Church of our Lord Jesus,

    I love gardening because the Lord teaches me of His ways in the Garden, I love reading other blogs for this same reason as I read them I see the Lord has so many Beautful flowers in each one, and no two are alike,yet we all belong to the Family of God,and the Lord through each one incourages me and makes my life more Christ like,and for this I thank the Lord for all of you,my Brothers and Sisters in Christ Jesus.

    Littleeagle.

  2. Good post. I had an elevator moment one — a elderly woman I knew from the past saw me in the elevator, greeted me and asked, "How are you keeping". I replied (to a full elevator), "I am kept". With enthusiasm she replied, "Oh so whose the lucky girl". I replied, (to a very inquisitive audience) "Its not a she, but a He". The lift door opened and I stepped through but looked back over my shoulder at a wide eyed and captive audience, "And Has the whole world in His hands" …. Best elevator pitch I ever had.

  3. Hey people just got on board as I didn't receive notification via email though I registered. But being following with great interest. Can anyone give me advise on my blog?http://allthessentials.blogspot.com/

    Blessings

  4. Hey people just got on board as I didn't receive notification via email though I registered. But being following with great interest. Can anyone give me advise on my blog?http://allthessentials.blogspot.com/

    Blessings

  5. Hi, I'm Debby Webb and the name of the blog I started Yesterday is
    resting in the Savior found at http://restinginthesavior.blogspot.com/

    Elevator Pitch:
    This blog is an attempt for me to share what God has been and is teaching me through His Word, through friendships and through trials. These posts are only what God has laid on my heart and I hopefully won't get in the way of what He has said and has to say. I have a wonderful husband and three beautiful children so I might sprinkle in some posts about them and the crazy fun life we enjoy together!

  6. Hi, I'm Debby Webb and the name of the blog I started Yesterday is
    resting in the Savior found at http://restinginthesavior.blogspot.com/

    Elevator Pitch:
    This blog is an attempt for me to share what God has been and is teaching me through His Word, through friendships and through trials. These posts are only what God has laid on my heart and I hopefully won't get in the way of what He has said and has to say. I have a wonderful husband and three beautiful children so I might sprinkle in some posts about them and the crazy fun life we enjoy together!

  7. Hey people just got on board as I didn't receive notification via email though I registered. But being following with great interest. Can anyone give me advise on my blog?http://allthessentials.blogspot.com/

    Blessings

  8. Hi All!

    My name is Brooke and my blog is calledhttp://www.KnowYourStory.net. I started it with the goal of offering those local to me my service of organizing their family photos. I have since hidden my service page because I need to work on my goals in that area and it is giving me time to work on my blog first.

    My elevator speech is:

    A blog with the goal of encouraging others to take care of their family photos by sharing my own experiences and research.

  9. Greetings to all! My name is Tim Jones and I pastor Community Lutheran Church in Oceanside, California. My blog is entitled: Diving Deep Into God's Grace. It can be found at:http://divingdeepintograce.blogspot.com/.

    My "elevator pitch" is: My blog is designed to provide encouragement and practical help to those who by God's grace seek to follow Jesus Christ. Through it I explore what it means to dive deeply into the grace of Almighty God through His Son Jesus Christ and how to apply that wonderful grace to our daily lives.

    Elevator pitches in general are a great practice for us preachers, who tend to be a little long-winded to begin with. Working to make a message more concise is a discipline I need to work on and I am looking forward to how this exercise will impact my ministry.

  10. Hi, I'm Debby Webb and the name of the blog I started Yesterday is
    resting in the Savior found at http://restinginthesavior.blogspot.com/

    Elevator Pitch:
    This blog is an attempt for me to share what God has been and is teaching me through His Word, through friendships and through trials. These posts are only what God has laid on my heart and I hopefully won't get in the way of what He has said and has to say. I have a wonderful husband and three beautiful children so I might sprinkle in some posts about them and the crazy fun life we enjoy together!

  11. Hi,

    My name is Gareth. I write 'The Christian Broadcasting Blog' athttp://www.christianbroadcaster.wordpress.com

    I haven't found many people who do the same thing which is both a blessing and a hinderance. However I'm always struggling for ideas on how to grow my audience.

    The Christian Broadcasting Blog commentates on the growing Christian radio industry in the United Kingdom and how trends in mainstream media are impacting Christian media

  12. My name is Jim Walton and my blog is http://www.ChurchTechMatters.com.

    My elevator pitch is Equipping the church to effectively use technology to reach people for Christ.

  13. Hi, Chris Byrd here, nonprofit and small business consultant, writer and frequent blogger at:
    http://www.wisdomselling.blogspot.com

    My elevator story is this. I am on a journey from being a person full of ideas to a land of full expression, where I get these ideas out and people toss them about and help me gain wisdom as a result. I blog them, write them and share them on facebook and twitter seeking all sources of input to make me a wiser person.

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