7 Church Marketing Myths (and counting)

Steve Fogg, who guest blogged Internet Evangelism Idea #6: 4 Huge Myths Of Online Evangelism here a couple weeks ago is running an excellent series on his blog about church marketing myths.

  1. Church Marketing is evil. It degrades God. It isn’t biblical. Marketing is for business, not the church.
  2. Churches Shouldn’t Spend Money On Marketing
  3. Marketing Alone Will Grow Your Church
  4. Your people aren’t marketing your church
  5. What works for one church will work at all churches
  6. If it’s hip, it works.
  7. Good design doesn’t matter

What most of these myths come down to is either under-valuing or over-valuing communication.

Myths of under-valuing communication (1, 2, 7) come from the underlying assumption that communication doesn’t really matter for a church.  If a church just follows God, people inside and outside the church will be able to figure out everything they need to know get connected with God and others in the church.

Myths of over-valuing communication (3, 5, 6) come from the underlying assumption that communication is the most important thing a church does.  If a church just communicates well, people inside and outside the church will get excited about what’s happening and connect with God and others in the church.

Reality is in between the two.   The most important thing every church must do is follow God’s unique calling for it.   Right after that, it’s important for each church to clearly communicate what has called it to do and what God is doing through it.

Click on the links above and join the conversation about church marketing myths.

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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