Lost opportunities on the Web – Part 1
Our Churches aren’t growing (Part 1 of a series)
Unless you’ve been living under a rock for the past 20 years or so, you know that most Churches, even most evangelical Churches, are not growing. Those that are growing usually do so through “transfer growth”, those who move to a new community or want a new Church experience rather than “organic growth”, i.e. adding new members by winning the Lost to Christ. Evangelicals need to reexamine the process of attracting new growth and more clearly distinguish between those “outside the Church” a reference to believer transfers and those “outside of Christ” or “organic growth”.
Was it really Christ’s vision to grow His Body on Earth by “shuffling Christians around” or to reach those who do not yet know Him? The question is therefore, how can we help the Lost in our Communities AND around the world to come to a saving knowledge of Jesus Christ and use online technology as part of the solution?
At The aXiom Network, we believe the Church is overlooking the most obvious tool available. Our observations suggest less than 5% of Churches, even “evangelical, Bible preaching, Gospel believing, Great Commission fulfilling” Churches include the Gospel on their websites.
And, frankly, we don’t quite understand why. When asked why they don’t include the Gospel on their website the pastor’s typical answer is, “we’ve never thought of the internet as an effective tool for attracting the lost” or “the only way we can know of someone’s new faith directly is if they walk in our Church doors”.
The question for today and the future will be:
“Is your Church website a resource for the Holy Spirit to use to fulfill The Great Commission? Could He lead a lost soul to your site knowing they’ll come face to face with their need for the Savior and His promises of Eternal Life?”
If not this, how? If not now, when? If not you, who?
Despite our optimism about a marriage of the Gospel, the local Church and the Web we have no illusions that the lost throngs will queue up to the heavenly throne someday because a Church or 100,000 Churches (our goal) had the Gospel on their website. However, we do believe there will be some, perhaps many who will. And, they will be eternally grateful to the Church that made it possible for them to be there.
I’ll be discussing these ideas in much more detail in the near future as a call to encourage local Churches to add the Gospel to their Websites.
Rev. Don Walley, Director
The aXiom Network