Broadcast TV Ministries Fail at Online Outreach
Phil Cooke posted an excellent article telling the story of Mary Hutchinson’s experiment into what happens when a spiritual seeker goes to a broadcast television ministry’s website looking for spiritual guidance. She writes:
Every day, more of our media viewers or listeners are opting to go on church and ministry websites to give, ask for prayer, order products. I wanted to know how well ministries – in general-are doing in using the web and email to do “one on one” ministry with people seeking a relationship with God.
Once again, I selected a few dozen broadcast ministries, some small, some large, some evangelical, some Charismatic. I spent no more than five minutes on each site with the goal of either finding the Bible based answer I sought easily or a place to ask the question directly.
When I did ask the question, I was sure to give my name and address so that if they chose to followup by mail, they could.
The results were shockingly poor. 63% had no salvation message on their website. And despite the fact that Mary submitted contact info, 65% still had not contacted her after 2 months.
You can read the full article here.
I find this really frustrating. I’m left wondering… Are the people serving in these ministries that ignorant about websites and follow-up? Or do they just not care? Generally speaking I almost always go the extra mile to give people the benefit of the doubt, but what other explanation can there be?