Internet Evangelism Idea #3: 10 Tips for Blogging with a Mission
This post is part 3 in the series 20 Ways to Share Your Faith Online leading up to Internet Evangelism Day on April 25. We encourage you to tweet, share, blog & discuss these ideas in your church & circle of influence.
Once the domain of the ubergeek a few years ago, blogging has become mainstream.
According to a recent study by the Pew Research Center, 15% of 18-29 year olds blog and 11% of adults over the age of 29 blog. The same study reports that 52% of teens and 26% of adults comment on other people’s blogs.
Bloggers come in every shape, size, age, ethnicity, and style. And there are blogs on every topic imaginable.
Some Christians have a passion for blogging directly about evangelism, apologetics, and spiritual questions. That’s great. There’s certainly a need for those types of blogs. But they only appeal to people who are specifically looking for spiritual answers.
Most people who are not Christian are just going about their daily lives. They’re looking for the topics they’re interested in and looking for people who share those interests.
If you have an interest in anything – from leadership to gardening, travel to autism – blogging is a great way to find common ground with other people who share your interests and connect with them.
That’s what I try to do with my personal blog LiveIntentionally.org, where I blog about leadership, self-improvement, and making the most our one and only life. Based on my own blogging experience and reading a of blogs that do this much better than I, I’d like to share with you…
10 Tips for Blogging with a Mission
1) Blog about a specific non-Christian topic. A lot of Christians write blogs about church or theology or Christian leadership. They’re written for Christians and most will not connect with non-Christians. Another big group of Christian bloggers just write about their life. That’s nice, but they rarely connect with anyone other than friends, family, and other Christians. Pick a topic you’re passionate about helping people learn & get better at.
2) Mention your faith on your “About” page. You might even include your personal testimony or a link to a page that explains the gospel in a way you particularly like & think your readers will connect with.
3) Blog consistently. The goal is to build relationships. Relationships require consistent connecting points. You’ve got to blog at least once a week to keep people coming back regularly.
4) Occasionally weave your faith into your posts. You don’t want to be preachy, but you also want people to see how your faith impacts your day-to-day life.
5) Engage visitors. Ask questions in your posts. Thank and reply to those who post comments.
6) Demonstrate the fruit of the spirit. One of the most disheartening things to me is when Christians argue, condemn others, make fun of people, or act arrogantly on blogs. If you blog, people will disagree with you and criticize you. They may even insult you or try to stir up trouble. Don’t take the bait. It is better to show grace than to prove your point or get into a flame war.
7) Be authentic. Don’t try to put yourself out there as a know-it-all or someone who has it all together. Tell stories. Admit failures & mistakes. Be funny. Include pictures.
8 ) Make it about the community, not you. Don’t think of your blog as your platform, where you get to speak your mind. Serve the community of people who read and participate. Help them in whatever way you can.
9) Amplify your blog with social media. Twitter & Facebook are great tools for connect with others and helping others connect with you and your blog. Post links to blog articles on Twitter & Facebook. And buttons to your blog to make it easy for your visitors to share your blog posts with others.
10) Work to become a better blogger. Practice your writing. Get feedback from readers. Observe what kinds of posts connect with people and which don’t. Read about blogging. Read the blogs of successful bloggers. The better a blogger you become, the more people will want to connect with you and your blog.
Bonus tip: don’t be as long-winded as me.
The Internet Evangelism Day website has tons of guidance and examples for bloggers as well.
Do you blog? Do you do it in a way that enables you to connect with people who are not Christians and share your faith with them?
What other advice would you give someone who wants to connect and share their faith through blogging?