Why Twitter Is The Best Thing Since Sliced Bread

By Paul Steinbrueck Mar 22, 2010 15072 Comments2010-03-22+22%3A04%3A47Paul+Steinbrueck

best-thingg-since-sliced-bread We’ve all heard the saying, “[Such and such] is the best thing since sliced bread!” Scott Williams, campus pastor for LifeChurch.tv and author of the blog Big is the New Small writes that Twitter is not just the best thing since sliced bread but gives 3 reasons why Twitter is like sliced bread.

1) The Bread Slicer Made The Loaf Into Smaller Pieces — Twitter Has Made The World Into Smaller Pieces.

Read: Why Twitter Is The Best Thing Since Sliced Bread

Do you think Twitter is the best thing since sliced bread? Why or why not?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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15072 Responses2010-03-22+22%3A04%3A47Paul+Steinbrueck to “Why Twitter Is The Best Thing Since Sliced Bread”

kate Reply Mar 23, 2010 at 10:12 pm

can something be sliced too small?
- PaulSteinbrueck Reply Mar 24, 2010 at 1:15 am
  
  Good question. Are you suggesting maybe Twitter is the best thing since croutons?

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Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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Why Twitter Is The Best Thing Since Sliced Bread

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