Web users who follow brands on social media sites are more likely to buy from them than before they became fans of these firms, according to a new study.
The survey by Chadwick Martin Bailey and iModerate Research found that 51 per cent of fans of Pages on Facebook and 67 per cent of brand followers on Twitter say they are more prone to making purchases from the companies they track.
Six in ten Facebook fans and almost eight in ten Twitter followers also state that they are more likely to recommend specific brands to their friends.
More info about the survey can be found here.
For those of you who lead or own a business, this is pretty compelling evidence of the importance of engaging people in social media, don’t you think?
For those of you leading churches and ministries, how does this translate to ministry? I think just as people identify more with companies they engage with in social media, they also identify more with their church and other ministries if they’re engaged with them through social media.