John Saddington posted a good article to ChurchCrunch yesterday that is a perfect fit for our focus on search marketing this month.
In Content Alone Doesn’t Cut It for Traffic, SEO, he makes the case that great content is important, but “distribution is just as important.”
In other words:
Content x Distribution = Success
Great content with poor distribution will result in a great site that has few visitors. Poor content with great distribution will result in a flood of one-time visitors who never return. You need good content and good distribution. And search engine optimization (SEO) is an important part of good distribution.
John goes on to say, “Perhaps you need to sit down and plan it out. Ever think about that?”
Have you done that? Are you giving equal importance to content and distribution? Do you have a search marketing plan? Or are you just hoping that Google will find your great content, put it at the top of the search results for frequently searched phrases, and people will show up at your site?