State of the Union of Church, Ministry and Search Engines
March is Search Marketing Month at OurChurch.Com. That means we will be putting extra emphasis on issues related to search engines, optimization, and paid search listings. We will be focusing a good bit of our blog posts here at Christian Web Trends on search engine related issues as well.
It’s always good when talking about a topic to have a good idea of where your audience is on that topic. So, I’d like to open the month and the conversation by listening.
I remember when OCC first started providing search marketing services about 6 years ago, it was an uphill battle just to convince people that their search rankings mattered.
Now just about everyone says search rankings are important, but there also seems to be a disparity between how important organizations say search rankings are (very) and how much time and money they’re willing to budget towards improving them (little to none).
I also hear a lot of confusion about how to know if a site is doing well in search engines, what keywords to target, and how to improve a site’s search rankings.
So, where does your organization stand when it comes to search engines?
- How important are search rankings to your organization compared with other marketing efforts?
- What have you done or are you doing to improve them?
- How well is your site doing in search rankings and how do you know?
- What specific questions/issues regarding search engines do you have?
While you’re thinking about what you’re going to write in your comment, why not take 2 seconds to vote in this week’s poll over in the right sidebar.