It’s one of the 6 finalists in Doritos Crash The Super Bowl contest, which means it’s already netted it’s creators $25k. The 3 commercials that get the most votes will air during the Super Bowl. The site doesn’t show current vote totals, but if the number of views and comments are any indication (it’s currently tops in both), “Casket” is on its way to Miami.
According to contest rules, if the commercial gets first place on the USA Today Ad Meter, it’ll net them another $1 million. Lest you dismiss that possibility, last year top Super Bowl ad was in fact a Doritos submission.
So, what’d you think of the ad?
Thinking about huddling up with your church’s video team to start spit-balling ideas for the 2011 Super Bowl?