The #1 Resolution for Your Website in 2010 Should Be…

google-analytics-graphLast week I posted 10 Questions to Evaluate Your Website’s Progress in 2009.  A couple of the questions included…

  • How much did your site traffic increase (or decrease) from 2008 to 2009?
  • What was the most popular page on your website excluding your homepage in 2009?
  • What was the most popular search phrase used to find your site in 2009?

The answer to those questions are critical to understanding your website visitors and the health of your website.   If you can’t answer those questions, you’re basically flying your website blind.

Not good.

SMART Resolutions are Measurable

Yesterday we discussed how to create SMART resolutions for your website.  One of the key elements to a SMART resolution is that it be measurable.  “Goals should be able to be evaluated with a yes/no or a numerical evaluation.”

Measurable goals include things like.

  • Double the number of visitors to our website from search engines 2010.
  • Increase downloads of the student application form by 50% in 2010.
  • Increase online sales revenue from email marketing by 25% in 2010.

Before you can set goals like these for your website, you have to be able to measure these things.  If you’re not able to measure them now, the #1 resolution for your website in 2010 should be:

Sign-up for Google Analytics and integrate it into your website.

Google Analytics is a free service from Google which logs your website traffic and enables you to analyze where your website visitors are coming from and what they’re doing, so you can evaluate your goals and serve your visitors more effectively.

Are you using Google Analytics?  If not, are you going to start using it in 2010?  If you are, how has it helped you set and evaluate goals or better serve your visitors?

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

7 Responses to “The #1 Resolution for Your Website in 2010 Should Be…”

  1. Indeed. Was one of the first things I got going when I got self-hosted (although not required)

    And out of Yahoo, Bing and Google Analytics I find Google the best. I just wish that it was more up to date – you know, up to the hour at least.

    Phill

  2. I use analytics built into our website system, and it is very helpful. The about us page is our most popular landing page other than our homepage. Last year we moved from not being on the radar google-wise, to page 6, to page 4, and now we are fluctuating within page two and three. I'd like to see continued improvement in that.

  3. Do you use WordPress.com for your site? I didn't realize it had analytics built in. Sounds like you're getting some useful data.

    Good to hear you're working on your search rankings too. Kurt and I wrote a bunch of articles about that which you might find helpful. They're posted on http://churchmarketingonline.com

  4. I've been using EngineSeeker.com to track visitors to my cyber-church. i can see where the visitors are from and and what page got them to my website (i.e. i see the search page and terms used and the other listings as well). It also updates fairly quickly i think at set times, so the lag can be anywhere from an hour to a couple of hours.

  5. That's interesting. EngineSeeker doesn't seem to say much about the analytics part of their service on their site.

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