We’ve reached the final week of 2009. The web, TV, magazines, and newspapers are filled with retrospectives looking back at the past year. While those are mostly for entertainment purposes, taking a look back at the past year is an extremely important exercise for anyone who is serious about anything – career, ministry, family, health, etc.
So, if you’re serious about your website, now is a great time to take a look at what’s happened with your website over the last year. It can give you perspective on how much (or little) you’ve accomplished, how much (or little) things went according to plan, and much more. That perspective is invaluable for setting goals for next year.
Next week, we’re going to start a series on setting goals for your website in 2010, so before we get to that here are
10 questions to help you evaluate your website’s progress in 2009
- What were your 2009 goals for your website?
- How many of those goals did you reach?
- What were the most significant improvements you made to your website in 2009?
- What was the biggest setback you experienced with your website in 2009?
- How much did your site traffic increase (or decrease) from 2008 to 2009?
- What was the most popular page on your website excluding your homepage in 2009?
- What was the most popular search phrase used to find your site in 2009?
- Which non-search engine site sent the most visitors to your site in 2009?
- What do other people within your organization say about your site? (Beautiful? Ugly? Busy? Hard to find stuff? Out of date? Hardly ever use it?)
- How well did you engage people through social media in 2009?
If you can’t answer some of these questions, taking steps so you can answer them a year from now may be among your top priorities for 2010.